Kryefaqja/ Fakulteti i Ekonomisë/ Stafi akademik/ Asist. Granit Baca
Granit Baca
Asist.

Granit Baca

Asistent universiteti

Fakulteti i Ekonomisë

Email [email protected]

Publikimet (8)

2025

Examining the impact of internal marketing strategies on employee-based brand equity benefits

Kybernetes
DOI: 10.1108/K-09-2023-1851 ↗
2025

Green Branding and Consumer Behavior, Unveiling the Impact of Environmental Marketing Strategies on Purchase Decisions

Business Strategy and the Environment
DOI: 10.1002/bse.4172 ↗
2025

How Green Brands Win Hearts and Influence Purchase Decisions Through Psychological Mechanisms

Sustainable Development
DOI: 10.1002/sd.70579 ↗
2024

Assessing attitudes and impact of AI integration in higher education

Higher Education, Skills and Work-Based Learning
DOI: 10.1108/HESWBL-02-2024-0065 ↗
2024

Factors affecting customer retention in banking sector

Management
DOI: 10.30924/mjcmi.29.2.1 ↗
2023

Developing internal marketing strategies for measuring and managing employee-based brand equity

Qualitative Market Research: An International Journal
DOI: 10.1108/qmr-04-2023-0050 ↗
2022

Consumer evaluations of e-services

Ekonomski vjesnik
DOI: 10.51680/ev.35.1.9 ↗
2021

The impact of social media activities on raising brand awareness during the COVID-19 pandemic

Management
DOI: 10.30924/mjcmi.26.2.17 ↗
Te dhenat baze sinkronizohen nga sistemi SEMS · Sinkronizimi i fundit: 14.06.2026 01:00